Pagg Aspöck
Eima 2024 | Bologna | Stand 112 sqm
Pagg Aspöck participated in the Eima 2024 trade show in Bologna, the International Exhibition of Agricultural Machinery.
The challenge: to design an open and cohesive stand alongside co-exhibitors, with a distinctive look and innovative finishes. The task was to integrate a vibrant color palette (white, orange, blue, and gray) while creating functional spaces with minimal tables and a dedicated artist area. The goal was to ensure functionality and originality, delivering a setup that stood out from previous exhibitions.
Our strategy: we designed a stand with vibrant colors and a strong emphasis on graphics, featuring backlit totems to capture attention. The display units were completely reimagined to ensure visibility without compromising the openness of the space, creating a private area and a dedicated section for the caricature artist,visible but with controlled access. Additionally, we integrated a section for the co-exhibitor Sivat, including infographic panels and showcased products.
