Carslberg Italia
B&F Attraction 2025 | Rimini | Stand 192 sqm
Carlsberg Italia participated in the Beer and Food Attraction 2025 trade fair in Rimini, the only event in Europe dedicated to the Eating Out Experience and exclusively reserved for industry professionals.
The challenge: designing a functional stand that integrated different areas dedicated to product display, technology demonstrations, consumption spaces, interactive activities, meetings, and reception zones. It was essential to create a warmer and more welcoming style, ensuring an engaging exhibition setup at the fair.
Our strategy: we created a cool and inviting environment by making the best use of space and carefully analyzing the flow of visitors, consumers, and exhibitors within the stand. The goal? To provide a complete experience for different buyers by designing a setup that attracts, welcomes, and engages, where every element enhances the brands and their products.
