Novaresine
ECS 2025 | Nürnberg | Stand 100 sqm
Novaresine took part in the European Coatings Show 2025 in Nuremberg, the leading trade fair for the coatings and paint industry.
The challenge: to propose a graphic restyling of the stand compared to the previous edition, enhancing the company’s image and effectively communicating the new product range.
Our strategy: we reorganized the space by creating a semi-private lounge area to provide greater comfort and exclusivity. The semi-transparent fabric was reinterpreted to blend aesthetics and functionality without compromising the visual identity of the exhibition booth. We also enhanced the communication of the new product range by strategically positioning it at the front of the stand to maximize visual impact.
