SPIG-GMAB
POLLUTEC 2025 | Lyon | Stand 33 sqm
SPIG-GMAB participated in POLLUTEC 2025, one of the most important international trade fairs in the environmental and ecological transition sector.
The challenge: to build on the guidelines already defined for WME 2025 to create a striking booth with a clear and recognizable identity, while also conveying a strong sustainability message.
Our strategy: we reworked the key elements to enhance brand visibility and improve the visitor experience. The centralbacklit totem with logo and the 75’’ monitor along the main aisle reinforce the brand presence, while the conversation area was made more welcoming with comfortable armchairs. The reception was positioned at the point of highest foot traffic, and colors and shapes reflect SPIG’s identity, with a large backlit graphic completing the visual message.
