Zapi Group
Agritechnica 2025 | Hannover | Stand 56 sqm
Zapi participated in Agritechnica 2025, the biennial world-leading international trade fair for agricultural technology, dedicated to agricultural machinery and innovation in farming.
The challenge: to design an experience that highlights technology, digitalization, and lightness.
A stand with a simple and clean style, enhanced by an interactive touchpoint capable of attracting visitors.
Our strategy: a stand that immediately communicates technology through graphics, LEDs, and a suspended element visible from every angle. The products become digital thanks to a touchpoint that guides visitors to a 98-inch monitor, creating an engaging and interactive experience.
Alongside the digital experience, a prize wheel integrated into the stand emphasizes the importance of human interaction, while the physical display of the products completes the overall experience.
